3.4.2. Targeted advertising utilization

In Quiztok platform, advertisers can precisely achieve targeted marketing with its data of users’ tendency.

For those who are interested in ‘traveling’, they will prefer quizzes related to the word ‘traveling’. For those users, we can provide advertisements about travel-related products and accommodation information which will increase advertising effect.

Because quiz contents have their own clear characteristics, we can easily analyze users’ tendency and give it to advertisers for targeted advertising.